digital-marketing

How creating content can improve your online presence

Kerisa Carlin - Content Executive 2nd December 2021 Read time 5 minutes

In digital marketing, you may have heard the phrase ‘CONTENT IS KING!’ – what used to be a simple strategy to set yourself apart from competitors. It now seems that content is essential for any brand. Content marketing originally derives its important from the KPIs that can be calculated around it - it drives organic traffic, which is beneficial to brand exposure, and also can cost significantly less than other marketing methods. All you need is a burst of creativity, and some writing skills et, voila! Out comes some good content, some would even argue that content is the heart of all marketing strategies.

The main motivation of your content should intend to create positive experiences for potential customers. Here are just a few ways how creating content is beneficial for increasing and establishing your online presence:

Good for SEO

It seems as if the whole world is now online – and having high search engine rankings is essential for any business. Quite plainly, you could sink or soar depending on your search engine strategy. However, there is no SEO without good content – and evergreen content especially contributes massively to the long-term organic search strategy. Learn more about how SEO can grow your business from our detailed guide.

Creating a positive brand impression

If you create high-quality, engaging copy, you establish your brand as more trustworthy and an expert in the field. By capturing your audience’s attention in a relatable, user-friendly way, you can create a brand personality and tone of voice through content – which can then be relayed onto other channels, such as social media and paid advertising.

Help social media

Carrying on from the above point, supporting other channels this ties in with reputation. By building up a readership and creating reliable content, this can massively benefit your social media channels. Not only can this help to establish your brand’s identity through content, but having multiple blogs uploaded each month can also fuel some organic social posts, and create engagement around your expertise. Using socials effectively is a key marketing tool, with the majority of people spending up to 145 minutes on social media per day - it’s no wonder social media is considered such a valuable tool for advertising and marketing. Learn more about ways to increase your social media presence.

Improve customer experience

When providing a service, you don’t want to simply provide the basics. To show your brand ethos, you want to go above and beyond. Creating content does this - your site doesn’t just need to have copy about the product or service you are providing, but your website should also answer queries and be a useful guide to potential customers. Content also helps a business to stay relevant and topical - you can write about current interests, news, social happenings, and so much more. Your blog is your oyster!

Authenticity

One of the best features of having a creative outlet on your website is the opportunity to be authentic. No one else dictates your blog, only you – therefore you can utilise the platform however you wish to. But, of course, using highly sought for keywords in your blogs will help you to drive the most organic traffic!

If you want to know more about writing content, then be sure to check out our helpful blog. Or Want to know more about our creative advertising services or content marketing services? Get in touch with a member of our friendly team here at M3.Agency for more information.