Take Iron Seriously -

Global Awareness Campaign

Iron deficiency is the world’s most common health deficiency, affecting one in three people globally. Often undiagnosed and rarely considered, it can have profound effects on the standard of living for millions.

Following a competitive pitch, M3 were tasked with producing a global campaign to raise awareness of the issue and of Iron Deficiency Day on November 26th.

The campaign supports healthcare providers and communities, encouraging them to organise local events and targeted awareness campaigns which encourage people to listen to their body, recognise the symptoms and take action.

A toolkit was produced - showcasing how the ‘Take Iron Seriously’ and associated symptoms could be applied to the human form, in all it’s wonderful shapes and sizes, creating incredibly compelling images.

The campaign was produced in 10 languages and has been distributed to markets around the world.